From Blank Page to a Marketing Draft

A good marketing prompt isn't a magic trick. It's a checklist you don't have to remember, run by something that never gets bored.

Start with the smallest version

Write down what you never want as explicitly as what you do. The exclusions often do more work than the instructions.

• Compare two outputs instead of trusting one
• Name the audience and the single goal before you generate
• Keep one ask per prompt — chaining beats cramming

Name the failure modes

Treat the first output as a draft, not a verdict. The prompt does the typing; you keep the judgment about what ships.

Treat the first output as a draft, not a verdict. The prompt does the typing; you keep the judgment about what ships.