A blank page is the most expensive thing in marketing. A good prompt's job isn't to write the final copy — it's to hand you three angles to react to.
Always generate variants
Never ask for one headline. Ask for ten across distinct angles — outcome, pain, curiosity, proof — then cut to the two worth testing.
Anchor to one value, one reader
- Name the ICP and the single pain before you generate
- Keep one CTA per asset
- Test the angle, not just the words
The prompt gives you a starting line. Your taste and your data decide what ships.