The trap with marketing prompts is asking for the finished thing. Ask for options instead, then bring your taste to the edit.
Start with the smallest version
Treat the first output as a draft, not a verdict. The prompt does the typing; you keep the judgment about what ships.
- Compare two outputs instead of trusting one
- Name the audience and the single goal before you generate
- Lower the reading level, then check what broke
Cut before you polish
Ask for the reasoning, then the result. When the model shows its steps you can see exactly where to push back.
Keep a negative list
Write down what you never want as explicitly as what you do. The exclusions often do more work than the instructions.
- Compare two outputs instead of trusting one
- Lower the reading level, then check what broke
- Keep one ask per prompt — chaining beats cramming
Write down what you never want as explicitly as what you do. The exclusions often do more work than the instructions.