Prompting for Marketing, Minus the Hype

You don't need a hundred marketing prompts. You need five you trust and actually reuse.

Reuse the recipe

Write down what you never want as explicitly as what you do. The exclusions often do more work than the instructions.

Generate options, not answers

Treat the first output as a draft, not a verdict. The prompt does the typing; you keep the judgment about what ships.

Keep a negative list

Treat the first output as a draft, not a verdict. The prompt does the typing; you keep the judgment about what ships.

• Save the prompt that worked so the next person reuses it
• Name the audience and the single goal before you generate
• Have the model flag what it could not cover

Treat the first output as a draft, not a verdict. The prompt does the typing; you keep the judgment about what ships.