A good marketing prompt isn't a magic trick. It's a checklist you don't have to remember, run by something that never gets bored.
Generate options, not answers
Write down what you never want as explicitly as what you do. The exclusions often do more work than the instructions.
Keep a negative list
Lock the parts that never change and leave one slot for the variable. Now every run shares a family resemblance instead of starting from scratch.
- Save the prompt that worked so the next person reuses it
- Keep one ask per prompt — chaining beats cramming
- Name the audience and the single goal before you generate
Anchor to one reader
Ask for the reasoning, then the result. When the model shows its steps you can see exactly where to push back.
Ask for the reasoning, then the result. When the model shows its steps you can see exactly where to push back.