You don't need a hundred marketing prompts. You need five you trust and actually reuse.
Make the output reviewable
Ask for the reasoning, then the result. When the model shows its steps you can see exactly where to push back.
- Ask for three angles, then cut to the one worth shipping
- Lower the reading level, then check what broke
- Compare two outputs instead of trusting one
Keep a negative list
Write down what you never want as explicitly as what you do. The exclusions often do more work than the instructions.
- Save the prompt that worked so the next person reuses it
- Keep one ask per prompt — chaining beats cramming
- Compare two outputs instead of trusting one
Name the failure modes
Treat the first output as a draft, not a verdict. The prompt does the typing; you keep the judgment about what ships.
- Compare two outputs instead of trusting one
- Lower the reading level, then check what broke
- Have the model flag what it could not cover
Write down what you never want as explicitly as what you do. The exclusions often do more work than the instructions.