Most marketing time goes to the unglamorous middle — the setup, the second draft, the review. The right prompt quietly takes that part off your plate.
Start with the smallest version
Ask for the reasoning, then the result. When the model shows its steps you can see exactly where to push back.
Keep a negative list
Write down what you never want as explicitly as what you do. The exclusions often do more work than the instructions.
- Name the audience and the single goal before you generate
- Keep one ask per prompt — chaining beats cramming
- Compare two outputs instead of trusting one
Treat the first output as a draft, not a verdict. The prompt does the typing; you keep the judgment about what ships.