Most marketing time goes to the unglamorous middle — the setup, the second draft, the review. The right prompt quietly takes that part off your plate.
Start with the smallest version
Write down what you never want as explicitly as what you do. The exclusions often do more work than the instructions.
- Ask for three angles, then cut to the one worth shipping
- Have the model flag what it could not cover
- Compare two outputs instead of trusting one
Make the output reviewable
Write down what you never want as explicitly as what you do. The exclusions often do more work than the instructions.
Keep a negative list
Treat the first output as a draft, not a verdict. The prompt does the typing; you keep the judgment about what ships.
- Ask for three angles, then cut to the one worth shipping
- Have the model flag what it could not cover
- Lower the reading level, then check what broke
Lock the parts that never change and leave one slot for the variable. Now every run shares a family resemblance instead of starting from scratch.